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商品編號: 9-599-119 出版日期: 1999/03/11 作者姓名: Rangan, V. Kasturi 商品類別: Marketing 商品規格: 18p 再版日期: 2002/10/03 地域: United States 產業: Book publishing 個案年度: 1999 - 1999
商品敘述:
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing ""one"" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state of the book publishing industry and the potential for a new technology.
涵蓋領域:
Technology;Distribution
相關資料:
Case Teaching Note, (5-500-016), 6p, by V. Kasturi Rangan
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